Finally, Multi-Touch Attribution for Salesforce that Just Plain Works

Watch a full demo of Align.ly Multi-Touch Attribution in action and then request a download link from the Salesforce AppExchange.

Multiple Attribution Models

First Touch Attribution
First Touch Attribution
100% weighting to the first touch of all contacts associated with the oppportunity.
Last Touch Attribution
Last Touch Attribution
100% weighting to the last touch before the opportunity was created for all contacts associated with the opportunity.
Linear Attribution
Linear Attribution
Equal weight between all touches of all contacts associated with the opportunity.

Sourced vs Accelerated Attribution

 
Attribution Types
Attribution Types
Attribution Types help you understand if a campaign "Sourced" an opportunity (campaign engagement happened before the opportunity was created and within a specified period of time) or if a campaign "Accelerated" an opportunity (campaign engagement happened after the opportunity was created, but before the opportunity closed).

FAQs

Is the Align.ly Salesforce App really free?

Yes. The full version of the Align.ly Salesforce App is 100% free, which includes multi-touch attribution. However, advanced visualizations, filtering, and drill-down is part of our paid Align.ly Web App.

We recommend that you install the Align.ly Salesforce App first and then start a free trial of Align.ly Web App when you are ready for more advanced functionality.

Can I retroactively add leads and contacts into Salesforce Campaigns to understand attribution?

Absolutely! In fact, this is one of the best features of Align.ly. All you have to do is add the leads and contacts into a Salesforce Campaign and then update the Engagement Date to the proper date/time.