Yes. The full version of the Align.ly Salesforce App is 100% free, which includes multi-touch attribution. However, advanced visualizations, filtering, and drill-down is part of our paid Align.ly Web App.
We recommend that you install the Align.ly Salesforce App first and then start a free trial of Align.ly Web App when you are ready for more advanced functionality.
Absolutely! In fact, this is one of the best features of Align.ly. All you have to do is add the leads and contacts into a Salesforce Campaign and then update the Engagement Date to the proper date/time.