We are frequently asked if Align.ly Lead-to-Account for Salesforce is an alternative to LeanData, so we decided to write a blog post explaining the differences.
Inexpensive vs Expensive
Align.ly Lead-to-Account is meant to serve SMB/Mid-Market companies (fewer than 1,000 employees), so we wanted to price it accordingly and make it a no-brainer to implement. LeanData on the other hand is very much meant for the enterprise and is priced to reflect that.
SMB/Mid-Market vs Enterprise
Align.ly Lead-to-Account Matching is really focused on serving B2B companies in the SMB and Mid-Market. This means companies that have fewer than 1,000 employees. As you grow to 1,000+ employees most likely your needs will become much more sophisticated and you’ll probably outgrow Align.ly’s solution and be ready to invest in LeanData. LeanData is an outstanding solution for enterprise companies as it has all the bells and whistles needed to do complex account matching and lead routing.
Lightweight vs Robust
Align.ly Lead-to-Account Matching is a simple, light-weight solution designed to solve 95% of the problem. LeanData is a more robust solution that solves 100% of the problem. However, solving “the last mile” definitely adds a lot of complexity to the solution. The questions you’ll want to ask yourself are what is “good enough” and what is “overkill” in your environment?
So, is Align.ly Lead-to-Account Matching a competitor to LeanData? In my opinion, no, as we are two solutions solving the same problem, but we are both meant for two very different audiences.